Bespoke is a fancy word for custom designed and built. When you think about buying a car or house, do you ever think of building them yourself? Almost never is the answer. The simple reason is, because like these items, websites are complex marketing tools that need to be designed for your exact use, not a standard use that your company may not ascribe to.
The Design Difference
First there is the simple issue of having a design that does not look like every other company in your vertical. Yes there may be a few dozen styles to choose from, but the image you are projecting to the world should be one of quality and uniqueness, not "off the rack" similarity in your business. By providing quality layout, pictures and custom design differences your website can standout and not blend in. As over 50% of the Internet is consumed on a mobile device your site needs a mobile site to mirror your official site and it needs to be viewable across hundreds of different devices.
The do-it-yourself website platforms like Wix, GoDaddy, and Weebly offer some very amazing and powerful website design tools. This of course is not really in doubt. Unfortunately, the one-size-fits all simply is detrimental to your website, company's future revenues and most importantly your potential web traffic results.
The offerings from these companies seem to true to pass up, from free website hosting to very low fees and drag and drop website design that anyone can use. Yet websites are the way the world will see your company. All the gadgets and tools in the world will not matter if no one visits your website because it is a cookie cutter site that does not include the key building blocks required by major search indexers like Google, or by consumers that require a specific experience to enjoy staying at your website.
When you DIY or use an Automated tool, a website often does not have the same thought process involved about placement of items, the color scheme and other aspects such as placements of social media links, videos or even picture sliders. With a bespoke design, you are consulted and provided expert advice on what will truly make a difference, not only in the look and feel of the website but in the performance as well. This is where the professional difference is truly felt.
There are also backend differences when your website is designed and made by a team of experts. These design differences is what truly makes your website a standout. Not because it looks amazing, which it will, but because it is properly designed with the search engines in mind.
A standard approach to SEO is possibly the worst idea ever put forth on the internet. All search engines are looking for quality, different and authoritative sources of content. If your website is not search engine optimized to your business category, your location and your specific company differences you are losing traffic to other websites.
Content Remains King
A classic SEO saying "Content is King" is more relevant and important to the design of your website today, than it ever was. If your content is lackluster so will your traffic results be. If you are not a professional sales copy, content writer or web copy expert, you may be missing out on search results, customer satisfaction and sales conversions.